People are not paying for a list of famous places. They are paying to skip the research — and to avoid the mistakes you already made.
Sell the decisions, not the destinations
Anyone can find the top ten sights. What they cannot find easily:
- Which of the famous things is actually worth it, and which to skip
- Timing — the hour to arrive, the day to avoid, the season that ruins it
- The specific venue, not the category: this restaurant, this table, this dish
- Logistics that took you a trip to learn — where to park, which ferry, how long the drive really takes
- The honest trade-off — "this detour costs two hours and is worth it only if you like X"
Price it honestly
Use $19 to $79 as a starting range rather than a promise about what a trip will sell for. Length matters less than depth. A tight three-day city guide full of specific decisions can be worth more than a vague two-week outline.
Ask what a buyer saves: an evening of research, or a wasted day on the ground? Price nearer $19 for the first, nearer $79 for the second.
Make Day 1 earn the sale
Day 1 is public. Treat it as the sample, not the leftovers. It should be complete and useful on its own — someone should finish reading it thinking "if this is the free day, the rest is worth $49."
Holding back on Day 1 to protect value backfires: it just looks thin.
Write to be useful in six months
The itinerary locks after your first sale, so favour advice with a long shelf life. Prefer "book this three months ahead" over "currently €24". Put fast-moving specifics in updates, where you can revise them.
Be honest about who it is not for
Saying "this is a driving trip, and it is miserable without a car" prevents a refund request and builds trust. The trips people recommend to friends are the ones that told them the truth.